Dancemasters Discos were seeking a new brand identity after expanding to Australia.
I got to know DJ Mark and his brand values. We decided to concentrate on the theme of movement. My approach was to modernise the brand adding a new level of maturity and a futuristic feel.
I created a ‘sound wave’ style logo with custom font representing a shock wave through the text. This was then paired with custom imagery/assets to represent their laser disco shows.